The meetings and events industry represents an outstanding application of Memory of Value Micro-Marketing.

- Introduction to target ideal clients to earn that first opportunity, involving careful lead qualifying and ongoing drip campaigns.

- Contact with delaying prospects to earn YES decisions in the face of head-to-head competition.

- Appreciation immediately after the event and long-term drip campaigns to maximize chances for retaining the relationship.

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Meetings & Events


Using Memory of Value to Develop New Clients and Retain Existing Events